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Tài Xỉu bóng đá hôm nay(www.vng.app):Online sales climb 2.3% on Black Friday, says Adobe

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NEW YORK: US retailers experienced what appears to have been a muted Black Friday as high inflation and sagging consumer sentiment erode demand for material goods.

Online sales rose 2.3% to a record this year, with consumers shelling out for electronics and smart-home items, Adobe Analytics said, as retailers offer steep discounts to clear out bloated inventories.

Hot items included toys such as Fortnite, Roblox and Bluey.

Bloomberg News is following the latest developments as information becomes available throughout the day. All time stamps reflect the US East Coast.

Online sales during the US’s biggest shopping day of the year rose 2.3% to US$9.12bil (RM40.8bil), Adobe Analytics said Saturday.

That was slightly ahead of the company’s initial projection of US$9bil (RM40.2bil), although the percentage increase lagged far behind the country’s inflation rate, which is running at almost 8%.

Shoppers spent their money primarily on electronics, smart-home items and audio equipment, while toys and sporting goods also performed well, Adobe said.

Shoppers also bought up Xbox Series X and PlayStation 5 devices, as well as drones and Apple MacBooks, Adobe said, adding that eCommerce purchases are expected to total more than US$9bil (RM40.2bil) on a combined basis Saturday and Sunday.

> Shopify’s Black Friday sales hit a record

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Canadian eCommerce firm Shopify Inc said its Black Friday sales hit a record of US$3.36bil (RM15bil) this year, marking a 17% growth from the 2021 edition, with apparels and accessories featuring among the categories most sought by consumers.

“The weekend that started it all is still one of the biggest commerce events of the year, and our merchants have broken Black Friday sales records again,” the company’s president Harley Finkelstein said in a statement.

Merchants saw sales peak at US$3.5mil (RM16mil) per minute, with cross-border orders representing 15% of total sales, Shopify added, citing London, New York and Canada as top-selling cities.

> Cyber Monday poised to be biggest online shopping day Some consumers are hoping for even better deals today – or Cyber Monday.

The biggest online shopping day of the year is poised to generate US$11.2bil (RM50.1bil), up 5.1% from last year, Adobe said.

“Cyber Monday will offer the best deals for computers as well as furniture.

“Those looking to buy an appliance should consider waiting until Thursday, when discounts are set to peak at 18% on average,” it said.

> In-person shopping appears muted While consumers shopped from their computers and phones last Friday, foot traffic at tradition brick-and-mortar retail establishments appeared muted.

But deals were steep, including at Gap Inc’s Old Navy, which was offering 60% off most items.

Big box electronics chain Best Buy had Chromebooks as low as US$79 (RM353). Walmart Inc offered deals on everything from televisions to apparel.

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